Cropping up around Dublin on 20 November and launched on YouTube today, The Vitrine Project is a collaboration between advertising agency
In the Company of Huskies and
Irish Design 2015 (ID2015) that aims to reframe the everyday. Marking the opening of
Liminal, an exhibition of contemporary Irish design that ID2015 has brought home to Dublin following showings in Milan and Eindhoven earlier this year, gallery-style vitrines were deployed for one day across Dublin to re-present the everyday objects that surround us. Placed over bins, street furniture, bar stools and products in shops, the vitrines were accompanied by the type of label you see beside a museum artefact, but in this case the labels told viewers what the objects were, proclaimed that 'Design is everywhere' and asked the question, 'Does this object belong in a design museum?'