Thursday, 20 June 2013

Edinburgh Art Festival Identity

With Edinburgh International Film Festival opening this week and brochures for August's 7 million festivals (approximately) beginning to circulate, festival fever is starting to build here in Edinburgh. With a programme that includes a host of flags saying 'Hello' across the city's skyline, a number of site-specific installations and an Edinburgh Complaints Choir (I have a few...), Edinburgh Art Festival is one festival I'm definitely looking forward to. It's also the festival with the best identity thanks to London-based Fraser Muggeridge studio, giving the city's most visually-oriented August event a bright, bold and clean feel.

Fraser Muggeridge has been designing the EAF identity for the past couple of years, keeping the main elements similar each time. A customised version of the typeface Scotch Modern - which replaces the serifs with striped blocks - takes centre stage, and this year sky blue is paired with egg-yolk yellow across all the festival's materials. The identity's got great presence and I look forward to seeing it on billboards and bus stops around the city. That said, it's simple enough not to take away from the art within the pages of the Festival's guide, striking a delicate balance. Another part of the EAF's materials worth picking up if you can is the Festival Map, beautifully illustrated by artist Hannah Waldron to show you where to find the Festival's commissions, site-specific pieces and exhibition venues. Each year sees a different artist create the map, and this year's from Waldron is really great, combining blocks of colour with lines and stripes in blue, yellow, white and green. It makes the city look full of life, which is exactly what it will be come August...

Images 1 & 3 via Edinburgh Art Festival